advertising

  1. smartman658

    What is your opinion on Facebook advertising campaigns?

    Hi, what do you think about creating campaigns on Facebook to advertise a newborn business? Is it effective and can you reach potential customers in no time? Share some strategies and experience.
  2. Eric Hecht

    Review My Website - ShopWhere.com

    Come and visit my website shopwhere.com self-service advertising platform. ShopWhere is a place where almost any business or individual can create an advertisement and have it shared in minutes. This includes traditional brick-and-mortar-businesses, the internet only businesses, and...
  3. JennyJ

    Which is best for traffic, Adwords, Facebook or Bing?

    I want to try to get some more traffic for my blog and I have been thinking about using one of these advertising networks but I don't know which would be best to get more traffic for my blog. Which of these would be best for getting more blog traffic?
  4. Amante Inc

    The boundary between branding and performance is starting to wear off - Part I

    Here AmanteMedia Inc offers you a forecast of how we feel the market of digital-agencies will look like in a few years. Internet advertising market is not only growing rapidly, but also changing very rapidly. If we look back and trace its development, we can see that over the past 10-15 years...
  5. Catherine1

    Can you use Facebook Ads for Clickbank products?

    I have seen that Clickbank has some good commission rates and was looking at marketing some of them. I was thinking about using Facebook Ads but I didn't know if that's allowed and I can't find any information on it. Can you use Facebook Ads for Clickbank products?
  6. Dean

    Google Adwords or Bing Ads?

    Whenever I have used paid advertising these are the two that I have used the most. Out of them I have always had better success with Bing Ads as far as return on the money I spent on the ads. This is in part because I was able to get more clicks for my money because Bing Ads is cheaper than...
  7. Amante Inc

    EVOLUTION OF PROGRAMMATIC RTB IN THE WORLD OF MOBILE DEVICES

    When RTB technology made its scale debut a few years ago, it was greater related to non-premium inventory and direct-response advertising campaigns. Today, RTB is the main strategy of access to consumers who use mobile devices in an increasingly mobile world. Development of technologies...
  8. DorisRon

    ERA OF AUTOMATION

    Several years ago, eMarketer edition wrote that nearly a fifth of the display advertising impressions is carried out automatically. Furthermore, according to a recent study by one of the academics at Oxford University, 47% of all jobs can be automated for twenty years. Everything points to the...
  9. DorisRon

    PROGRAMMATIC EATS THE WORLD OF ADVERTISING

    In 2011, a well-known entrepreneur and investor Marc Andreessen wrote: "Software eats the world." Today, in 2016, it can be argued that the advertising world is eaten with the phenomenon of programmatic. About a year ago, "Forbes" has published an article entitled "What is programmable...
  10. Amante Inc

    Automation does not mean "hands-free"

    Despite the fact that the software for marketing automation is becoming more sophisticated, it is still highly susceptible to human errors. Therefore, the approach to such software should be carefully thought out. We are witnessing how the automated information technologies will fundamentally...
  11. Amante Inc

    SUCCESSES OF DISPLAY ADVERTISING FOR 2016: PROGRESS OF RTB

    This year we will see how the advertising ecosystem will reach its peak through innovations and will bring maximum benefits to all players of the market ... in real time. Developing their campaigns, advertisers need to answer three basic questions: 1. Are my ads really "viewable"? 2. Will the...
  12. DorisRon

    PUBLISHERS SHOULD REVIEW THEIR PROGRAMMATIC ADVERTISING STRATEGY

    At the dawn of the Internet, most publishers have created separate teams and even companies to take advantage of the new environment. That time subsidiary digital editions were radically different from print magazines and newspapers, with which they shared brand names. In almost all cases, this...
  13. Amante Inc

    PROGRAMMATIC: WHEN THE AUDIENCE THINKS ABOUT ADVERTISERS

    With the help of intelligent automation marketers can use a huge amount of data that users spread across digital channels. PricewaterhouseCoopers, an international network of companies offering professional services in the field of consulting and audit, recently published the results of the...
  14. DorisRon

    PROGRAMMATIC IS NOT AUTOMATION: WHY AGENCIES ARE STILL IN THE SADDLE

    Programmable media advertising buying has become an integral part of the advertising landscape. And many believed that the triumph of the new technology should become a death sentence for media agencies. But it certainly did not happen. Such major advertisers like Procter & Gamble, Netflix and...
  15. DorisRon

    WHAT IS "TRANSPARENCY"?

    "Transparency" in the digital advertising industry is often touted as a mean of differentiation, designed to attract companies that play in a competitive field. This concept was included in the ad-tech lexicon to appease all advertisers' fears about RTB and programmatic, but what does...
  16. Amante Inc

    MANY ARE AFRAID OF ALGORITHMIC BUYING AND THERE IS NOTHING STRANGE IN IT

    While programmatic continues to make substantial progress in the industry of advertising technologies, some marketers are very suspicious about its shortcomings. Today we'll tell why algorithmic buying is amazing and why it is quite normal to be a little afraid of it. Programmable media...
  17. Amante Inc

    Cognitive distortions of sites visitors - increase the conversion

    At its core, conversion optimization is pure psychology. Make sure that you understand how people think and what motivates them in the decision-making process. Using this knowledge, you can optimize marketing effectively. Each of us has our own cognitive distortions that quietly and invisibly...
  18. DorisRon

    3 ways to combine creativity and programmatic

    Experts predict that the volume of programmable advertising in 2017 will reach $ 33 billion. So great prospects open for the advertising community, but many creative agencies and marketers can not assess the opportunities provided by new programmatic. In order to uncover the full potential of...
  19. Amante Inc

    COLLECTION OF OFFLINE DATA FOR ONLINE ADVERTISING

    Most people are aware that companies track their online behavior in order to better understand what causes consumers to take certain decisions. However, many do not realize the importance of "autonomous" or off-line data that is appreciated as much as its online "colleague". And if a company is...
  20. DorisRon

    PROGRAMMATIC: A FIELD FOR CREATIVITY

    Programmatic technology focuses on the effectiveness of media advertising, but algorithmic buying also enables you to perform creative tasks. However, to achieve its potential, programmatic space needs to attract the attention of creative agencies. In recent years, much attention of the...
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