What's the importance of video thumbnails?

What's the importance of video thumbnails?

Discussion in 'Video Marketing' started by alexanderzx360, Aug 7, 2017.

  1. alexanderzx360

    alexanderzx360 New Member

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    Good morning, I'm starting a company soon and I'm probably going to need to make some advertisement videos, I was wondering what's the importance of having designed thumbnails on these videos, do people really mind about them? and what should they be?

    Thanks!
     
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  2. TheArticulate

    TheArticulate New Member

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    The key importance to a thumbnail would be to make sure there's a clear, relevant picture for the video so viewers will know what the video is about. Another thing to consider, which you'll see a lot of YouTubers do, is to create branded thumbnails to put on all of your videos, that way they all look similar and uniform, which will give your channel a very clean look. If you have a lot of videos in the same place, it might be good to brand them with similar styles and colors.

    I don't think thumbnails are something people will go out of their way to notice if done right, but if you have really weird or bizarre pictures for thumbnails, you can guarantee people will notice. So it's probably best to invest a little effort into developing worthwhile ones just in case.