What is the best time to send marketing emails?

What is the best time to send marketing emails?

Discussion in 'General Internet Marketing' started by Catherine1, Jun 14, 2017.

  1. Catherine1

    Catherine1 Active Member

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    I was wondering if the time that your marketing emails matters for the success of the emails. Is there any time or time frame that is best to send these types of emails?
     
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  2. Traveler

    Traveler Active Member

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    I have read some posts that are saying that late in the morning before noon and right after noon are good but I think it will also depend on the people you are targeting and when they are online.
     
  3. Storm

    Storm Active Member

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    I am targeting mostly people in the US and Europe so I like to send mine in the mornings and sometimes switch to early afternoon to change it up a little. After I started doing this I noticed an increase in conversions. I think it matter who you are sending them to and where your targets are located. I think the mornings usually work better.
     
  4. Dean

    Dean Well-Known Member

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    There is no time that is best for all niches and audiences but from my personal experience between 10am and 2-3pm seems to have the best results.

    It depends on where your target audience is and their time zone and that's the time you would like to target as a starting point.
     
  5. Catherine1

    Catherine1 Active Member

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    Thanks for the help everyone. After reading more on it the time frames you all have mentioned seems to be what is recommended by many.
     
  6. Traveler

    Traveler Active Member

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    I am going to be trying this next week at these times and see what happens myself. I am hoping for more traffic.
     
  7. Dean

    Dean Well-Known Member

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    I think you will be happy with the results that you will get Traveler. Good luck and let us know how it works out for you.
     
  8. Catherine1

    Catherine1 Active Member

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    I was looking at some of those websites that let you schedule your social media posts so I might go that route so I can make sure to get posts in this time frame.
     
  9. JennyJ

    JennyJ Member

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    I send mine out at 9am on the weekdays and 10am on the weekends. I have not tested out too much with the times but when I was looking for information on this myself a while back this was the time that was stated as best.
     
  10. Traveler

    Traveler Active Member

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    I will share what happens. I saw that some of them have stats that tell you about some things and how good things are so I will be looking at those.
     
  11. sam.hunt0710

    sam.hunt0710 Moderator

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    @Catherine1 A quick question for you which Service provider you are using for sending Mass Email?

    How many Emails you are sending in 1 Batch ?

    How many opt-out , bounce rate you are getting per batch ?

    Please answer so that I can help you in that , if you can attach a screenshot of any of your campaign it will be much more easier for us all to help you in right direction.

    If any sensitive information you can blur out that portion.
     
  12. Ben

    Ben Active Member

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    I like to send mine at early morning times like in the 5-6am range because I want the emails to be there when people get up in the mornings so they can read them before they start their day hopefully.
     
  13. Domingotarlejr

    Domingotarlejr New Member

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    For me it will depend on the time zone of your target market/clients. Best time will be early the morning or around 9 to 10 am and afterlunch where they usually go back to work.
     
  14. Catherine1

    Catherine1 Active Member

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    What if I am not targeting any specific time zone? Should I just go for the main ones?
     
  15. augusta

    augusta Member

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    I don't think there's really a time to do this with the fact that we have different time zone.So while it might be morning where you're it might night somewhere else.

    so you can't bank on the time but you should hope your mails get into an individual inbox and not to the spam box.

    Another consideration is to hope that the mail address be the one that is mostly open by the mail owner or else the mail will be there for ages without being read.
     
  16. Catherine1

    Catherine1 Active Member

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    Does the time that you send them determine if they go to an inbox or spam folder?
     
  17. augusta

    augusta Member

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    No,I don't think so. I don't the time is an important factor.I think what matter most is where the mail lands.is it in the inbox or spam folder?

    Personally,All mails in my spam folder gets deleted without being read.I don't even open them.
     
  18. PedroP

    PedroP Member

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    Yeah, I thought so too. I mean of course if a mail pops up in my mail box when I am logged then the chances of me reading it are much better. Still, if I am not online I will get around to it eventually. More important than that is making sure that it doesn't go to the spam folder because if it does the chances of me looking at it are much smaller.
     
  19. Catherine1

    Catherine1 Active Member

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    Is there anything that can be done to make sure it our emails don't go to a spam folder?

    I really don't know too much about email marketing and have just been kind of learning as I go.
     
  20. PedroP

    PedroP Member

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    Good question! I'm not sure of the inner workings of email filters but im sure they use some sort of background check to verify is the sender email has spam activity history. Still, I'd appreciate more insights on the matter from people who know their stuff.