Being that I am just learning the ins and outs of SEO, I have a general question: I write adult profiles for adult website characters. In the platform/or open text area, on the tool bars, there are link buttons. Is it a good idea to link certain words in the profile to say the main page of the website? And do search engines really pick them up? Here's a non adult example of what I'm talking about; If I were to link THIS to the main page here, would search engines pick it up so that when someone used the search engine to look up the word THIS would it show IMS? Does that make sense?