Making E-books An Effective Online Product

David Ewen

Today's e-book market grows due to the popularity of digital content sold in book form. Selling books presents a profitable market as long as sufficient traffic from interested consumers exists. Many people use platforms such as SmashWords, ClickBank, CreateSpace, NookPress, and more to create book covers and e-published content. The resources to create the product have an abundant supply of tools and techniques. Unfortunately, due to easy publication of e-books, consumers find worthless reading online that they pay for. This makes consumer buying hesitant and making publishing and selling harder. Today, having quality content fails to be enough to satisfy the information hungry consumer. They want to know that a purchase has a trusted return on investment. That biggest challenge publishers have involves proving their content's worth.

Due to the trustworthiness of e-book content, increased consumer traffic flow to the content helps with sales numbers. A percentage of all traffic to an ecommerce product results in a sale. Some percentages result in poor sales due to insufficient traffic. A two percent buy rate, for example, is profitable or worthwhile only if sufficient consumer traffic reaches the content. Search Engine Optimization and Social Media Optimization play a big role in getting traffic to reach websites. Replicating social media posts using HootSuite or TweetDeck saves time and has proven effectiveness. A findable ecommerce sight relevant to common searches brings products directly to consumers.

Search Engine Optimization effectiveness changes as search engine owners such as Google make changes to their search algorithms. What works one year may not be as effective the following year. A one-time SEO set-up using effective HTML embed codes may not always have the best results. SEO has importance but not the sole solution to visibility. Other environments include collaboration that includes participation forums, online magazines, and eCommerce reviews. These ways consumers learn directly from the seller of products sold online. This provides an increased level of trust.

Traditional book marketing for e-books include the author tour. An example includes radio interviews on Blog Talk Radio. Look for shows syndicated on online radio apps such as Stitcher and TuneIn. These shows have a greater online distribution. The online show broadcasts LIVE and saved as a podcast shared on social media sights for added distribution.