Can I use my email list in a different niche?

Can I use my email list in a different niche?

Discussion in 'General Internet Marketing' started by Catherine1, Apr 10, 2017.

  1. Catherine1

    Catherine1 Active Member

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    I have only a small email list and was thinking about using it for a different niche than what it was created for. Does anyone know if that is a good or bad idea?

    They were all sign-ups from my blog in case that makes any kind of difference.
     
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  2. Dean

    Dean Well-Known Member

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    I really don't see why you can't use your email list in a different niche than what it was created for.

    The only thing is that your conversion rates are probably not going to be very good if the other niche is drastically different from the niche the email list was originally built for.
     
  3. eMonetize

    eMonetize Member

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    Sure you can.

    What is your current niche and what are you wanting to promote?
     
  4. Catherine1

    Catherine1 Active Member

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    I was thinking that it might not produce much success but since I don't already have one dedicated for that niche then I thought about using the one I have since it's not real drastic a difference of niches.

    The email list is for cooking and I was wanting to possible use it for a home and garden niche. They are not real different and I think that a lot of the same people might be interested but I am just not sure if it's a good idea or not since the list was not built for that purpose.
     
  5. Maria Marketing

    Maria Marketing Active Member

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    I think that it will be ok since they signed up on your blog as long as you didn't say anything about the list being only for this or that.
     
  6. Catherine1

    Catherine1 Active Member

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    It didn't say what the niche or topic was anywhere in the signup form. I was just a basic email signup without much details.
     
  7. ulterios

    ulterios Well-Known Member

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    Yeah you can use your email list for another niche than what it was created for but you will have to expect that any kind of conversions, clicks, etc. will probably be a lot lower if the niche is very different from what it was created for.

    It depends on what audience your list was built for and what type of audience the new niche is targeting. As an example, if you built the list for the fishing niche and then wanted to use the list for an investment niche then you probably won't get much good come of using that same list.

    It doesn't really hurt to try it in another niche though. What do you have to lose? ;)
     
  8. Catherine1

    Catherine1 Active Member

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    Well they are not to far apart I think so I might go ahead and try it since I already have the list. I just didn't want people to be upset for getting emails for materials that they didn't think that they were getting.
     
  9. ulterios

    ulterios Well-Known Member

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    You might as well give it a try. I doubt the people on the list will care unless you told them specifically what the emails would be for.
     
  10. Catherine1

    Catherine1 Active Member

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    I didn't say anything about what exactly the emails would be for. I guess I can give it a shot and see what happens.
     
  11. Maria Marketing

    Maria Marketing Active Member

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    In that case I think you will be ok to use it for other niches. Since the emails would come from you and they signed up from you then it should be ok.
     
  12. Catherine1

    Catherine1 Active Member

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    The more I think about it the more I think it will be ok. It's not like it was a list I obtained somewhere else.
     
  13. Optimizing Web Solutions

    Optimizing Web Solutions New Member

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    You can use it.. There are nothing serious.. :D

    Just this is the worst idea.. Because you are not getting success or benefit from this.. This is worst.. :)
     
  14. Storm

    Storm Active Member

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    If the people signed up on your site and you didn't say specifically what you would be emailing them about then I don't think it will be a problem so go ahead and use the list.
     
  15. Marcos

    Marcos Active Member

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    If you made no specific statement or promise as for what your emails would be for then I do not think there will be any kind of issues for using your list in another niche than you made it for.
     
  16. Catherine1

    Catherine1 Active Member

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    Why is it the worst idea?
     
  17. Kania

    Kania Active Member

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    Since the people subscribed to your list themself I think that you can use it for another niche but you might get a lot of people to unsubscribe if they are not interested in the new things.
     
  18. Catherine1

    Catherine1 Active Member

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    That's one thing that i'm afraid of. I don't want everyone to unsubscribe and lose my whole list that I have built up.
     
  19. Kania

    Kania Active Member

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    Maybe you can test it with a small part of your list and see what happens. You might be worrying for nothing.
     
  20. Smith-K

    Smith-K Member

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    An email list is only effective in the niche it is. Targeting your subscribers with different offers will not benefit you and not your subscribers. They might also unsubscribe from your list, which will not be any good for you. It is better to stick with offers within the niche that your list has been acquired for.