Why SEO is Important?

Why SEO is Important?

Discussion in 'Search Engine Optimization' started by affiliator, Dec 25, 2014.

  1. affiliator

    affiliator New Member

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    Hi everybody, I would like someone to help me understand why Search Engine Optimization is so important.
    Good content is something that will sell itself and bad content will require tricks to sell it to the online community.
    So why is SEO really important?
    Thank you in advance for your help.
     
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  2. MidnightAngel

    MidnightAngel Active Member

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    I think that SEO is important because it's a great way to get your website, page, etc. near the top of the list on the search engines. I learned while making some of my webpages sometime ago and the blogs that I post, if I make them SEO friendly, I find that I will get more hits and get seen more. With the billions of url's out there, it gives you a fighting chance of being seen. That's just my humble opinion though. Great post, btw! :Agx:
     
    Last edited by a moderator: Jul 4, 2015
  3. Mark007

    Mark007 Member

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    SEO or search engine optimization is the process that helps you to get noticed in search engines. This helps to improve your online reputation and also benefits your business.
     
  4. Emmanuel Sopitan

    Emmanuel Sopitan Member

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    what are benefits your business?? I think it only improve traffic for websites, right?
     
  5. sam.hunt0710

    sam.hunt0710 Moderator

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    suppose you are having an e-commerce store setup and you did good SEO for your website , not only traffic you will also get conversions.

    You can get leads for your car rental website , seo service website , content writing website , and so on .

    Not only Traffic good SEO if done in proper way gives you good Business too.
     
  6. aaron kev

    aaron kev Member

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    Let me tell you in simple language , what's is the most important factors to grow your business ? The answer is Marketing/ Promotion. It helps you to gain new customers and increase your sale, same condition applies on website too. SEO can be said as marketing or promoting your site. As soon as you start getting traffic on your site, you will start getting sales, leads, commission etc. I hope am clear.
     
  7. Mark007

    Mark007 Member

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    Traffic improvement will obviously improve your online business and increase sales. This is what every webmaster is fighting for to get the best rank in search engines only to drive more traffic and improve their business.
     
  8. martinIM

    martinIM New Member

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    According to me, SEO is very important for every webmasters, internet marketers today it helps your websites increase traffic and stably with sales daily.

    I don't know how to do if my blog doesn't have SEO, maybe it will loose more visitors who came from search engines.
     
  9. Captured Enigma

    Captured Enigma Member

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    SEO is what search engines use to rank you on their services. Sites that are ranked high on google are ranked high because they have good SEO. If you have good SEO you will get more people on your site :)
     
  10. rahaninja

    rahaninja New Member

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    Yeah you are right, SEO is helping my site get traffic naturally from search engines without spending more time and efforts on marketing for it

    Of course, beside SEO we need to using promoting methods as building email list, social media, video marketing or guest posting to increase traffic for our website.
     
  11. Naveen Karma

    Naveen Karma Member

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    Search Engine Optimization is a process of displaying top rank on search engines to visitors or peoples are come to easily your business. SEO is a most reliable factor of presence online your business on the web. SEO help to make your trustworthy and authorized brand with show your quality services.

    SEO in Included some very Important task such as Directory Submission, Social Bookmarking, Blog Post, Blog Comment, Article Post, Press Release Post, Image sharing, Classified, Document sharing, video and More .....
     
    Last edited: Jun 11, 2016
  12. Dean

    Dean Well-Known Member

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    Having good content will not matter much if nobody ever gets to see it or if only a few people see it. SEO helps your site rank higher in the search engines so that more people will see your site's listing and will come to your site and see your good content.

    It doesn't really matter how good your content is if nobody see's it.

    Cheers, Dean
     
  13. davidfranco

    davidfranco Member

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    I agree with you on this "Having good content will not matter much if nobody ever gets to see it or if only a few people see it"

    But how you did help your good content to get higher rankings on search engines then it's a matter. What are your favorite ways in helping your content spread out the networks?
     
  14. Dean

    Dean Well-Known Member

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    Well, there are several different ways and some depend on what type of content I am trying to promote.

    Social media is one of the best ways to get it spread out and seen by more people and the search engines. What works best is if you are marketing your content on multiple social media sites at the same time. You can mix up the order of the postings but using multiple social sites together always works best.

    Content marketing on one social website works also but it's not as effective as marketing it on many at the same time. Google plus is good to help your content get ranked quicker and draw some traffic so it should be part of any social marketing campaign. Twitter is also a real good one because you can market things more often without it being seen as spam as long as you do it right.

    Another great way is to do guest posting/blogging on good quality sites, especially sites that are getting good traffic and getting crawled often. Make sure the sites are related to the content that you are wanting to get see by people and the search engines.

    There are many ways that will depend on the type of content. Social media is my favorite because I have always gotten good results. As I said above, it works best if you do it on multiple social sites at the same time for much better results. A lot of people tend to spend their time on one particular social site, so marketing on multiple social sites will help to ensure that you are catching as many different eyes as possible.

    Hope this helps.

    Cheers, Dean
     
  15. ulterios

    ulterios Well-Known Member

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    One of the most important reasons why SEO is important is for sustained high rankings and traffic. If you do not do some SEO for your site then it will not have the best possibilities for ranking high continually and keeping the traffic coming in from the search engines.

    Do some SEO and keep it up regular ly and your site will rank a lot higher than if you have no SEO measures that you are doing.

    SEO = Continued higher rankings and traffic over NOT doing some SEO! ;)
     
  16. gloriavitori21

    gloriavitori21 New Member

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    SEO is important because it is a process of to keep changing the position of webpage or website, by using keywords or phrases.
     
  17. KeralMTG

    KeralMTG Active Member

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    SEO helps the search engine sites know what is on your site and how to rank your site. There is much to learn about SEO, I have been reading and learning much about it.

    SEO is important to help your site rank higher in google and other search engine sites. It also helps to stay in highest rankings so you must do SEO for your site always.
     
  18. Rahul Sharma

    Rahul Sharma Member

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    An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
     
  19. edifymedia

    edifymedia New Member

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    SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterisation as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behaviour.
     
  20. DorisRon

    DorisRon Member

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    User intention as a factor in SEO and CRO

    You'll agree that the intent of the user (User Intent) is not only a factor in search engine optimization, but a guide to action to optimize conversions. Although for some reason User Intents are used in SEO, but not in CRO (conversation rate optimization).

    The author of the popular blog CrazyEgg shared his thoughts on how user intent can be used to optimize conversion.

    His thesis is simple, like all brilliant:

    User Intent is the starting point for a high conversion. If you are not able to anticipate the customer's intention, then forget about the conversion.

    What is the intent of the user?

    You can not equate the user intention and the search query, which he puts into a search engine. Ultimately request is just a bunch of words, while, as the intention is the reason for which the user went to search.

    There are three types of user intents:

    navigation - when a user searches for a particular site,
    information - when the user requires information,
    transaction - when the user is ready to take some action on the site (buy, subscribe, etc.)
    The key idea is that anyone who is looking for something on the Internet, has a specific intent. And the content that appears in the search results must match the user intention.

    User intention and search engine optimization

    Most often, marketers use user intent for SEO. This is logical: if you know the people's need, you can create useful content. Thus relevance and indicators of behavioral factors increased and ultimately site receives more traffic.

    User intention is a concept that shows a serious change in internet marketing. There is no longer any Search Engine Optimization as a thing in itself. Instead of this SEO borrowed techniques from all areas of marketing, including CRO.

    When you start to build SEO-strategy based on user intent, then create content that they really need. And this is the main principle of marketing - to give the consumer what he wants.

    The intentions of the users and optimizing conversions

    User intention works at optimizing conversions on the landing page. How?

    1. Identify the queries through which users reach your site

    The easiest step is to identify the queries that generate traffic. This can be done in the reports of contextual advertising systems, system analysts from Google or Google Webmaster Tools.

    2. Decode the intention that is hidden under the search query

    To understand what is actually required by the user, remember the three types of user intents: navigational, transactional and information.

    We think you can easily distinguish which of the types the requests that you have identified in the first phase, belong to. And if you are in doubt - type the request to the Google search engine and look at the results, it is able to fairly accurately guess the user's preferences.

    3. Optimize conversion through the user intentions

    We can distinguish the following stages of CRO based intents:

    Identify the intent,
    Create a page that would meet the requirements,
    Embed the relevant calls to action (CTA).

    It is important that your proposal was proportionate to user readiness. It is obvious that it would be inappropriate to offer the visitor a paid product for the information request. Let's say someone types in the search for "a review of services in instagram posting deferred" and the visitor comes from a specific service. This visitor has come for information, so the offer to download an overview of the basic services will be a better solution than forcing to sign up.

    Transactional queries is a fertile ground for the creation of the number of pages and writing calls to action on their basis. Create a landing page for each transaction request, so you make your offer more relevant to the user's needs.

    Answering the main question

    SEO inevitably entails an increase in the conversion. To get high positions you will certainly need to modify your site so that it was clear, easy to use and answer queries of visitors.

    There are many other factors that affect the conversion more than SEO, but that does not mean that search engine optimization is absolutely useless when it comes to sales and applications.