That's very true but the thing is that many people, especially those new to IM just want to find something that they can market quickly without doing any research at all. It stems from a lazy mentality and the desire to make money without doing much.I think that any true IM can become a specialist as it all stems from research. I have numerous niches in which I don't know a thing about, and many more that I've never actually heard of until doing a bit of keyword research. Amazon for instance has a plethora of products, and as long as you do your due dilligence and take the time and effort to conduct good research, you can easily become a salesperson first, and specialist second....