Nice one John, I agree with most of what you said.
With facebook having too many rules, G+ is a good social network to use for business and branding at the moment. Facebook is currently working well for people who've been there for a while or have a good budget. If you've been on facebook for a while then you know it was a lot easier back then, but it's understandable because all that facebook wants is to make people use their Ads. That is why it's going to be a lot harder to build a brand on FB for new users on a tight budget. It is possible though.
The problem is that everyone on facebook is labeled as a potential advertiser, the same people who produce content have to pay so that their posts can reach their friends/fans. I don't know how long this model will last but I see a better future in G+, the communities in G+ are really great as well. G+ also connects with Youtube, which pays people for their content not the other way round like facebook
... And on Youtube they allow you to reach all your subscribers (no filtering) and when you advertise, you're advertising so that you can reach people that you wouldn't be able to reach. That makes perfect sense unlike me building fans and paying to reach them.
For someone who's new to facebook and doesn't have a budget then I would recommend G+, I use it everyday. I also recommend Circloscope, it's the software I use and it's just $47 a year which is really cheap for the service they provide.
I'm still getting more traffic from facebook because I've been using it for a while and was able to build a good audience. But after using Circloscope I think that will change pretty soon because my G+ re-shares are constantly increasing.
I think Google + is better for SEO and backlinks. So it really helps me get better rankings on search engines
In your point of view, which network better for promiting and ranking, Google + or Facbeook?
I think you're getting better rankings because of organic backlinks, maybe the traffic you're getting from G+ is sharing your content on other platforms online. G+ is helping you get organic backlinks, so in a way, yes you're right, it is helping you improve rankings. Hope that makes sense.
When it comes to SEO, what I see is that G+ posts rank well on Google Search (SERPs) just like John has already mentioned above, especially to people who follow you or have you in their circles. But G+ doesn't have any SEO benefit for blog posts, simply because they use a nofollow tag.