David Ewen
Member
Many years ago, the phrase internet highway meant businesses putting websites on the internet. Today, in many ways, those websites represent the back alleys and the high volume activity of social media represents a much faster, visible, increased volume that represents today's internet highway. With so much traffic on social media, managing its effectiveness has become important. Simply having a social media, presence does not satisfy the true effectiveness of what social media can offer. Businesses work to use social media for increasing traffic to ecommerce purchase points via websites or affiliate marketing platforms.
Facebook's traffic makes business representation much more difficult than the early founding of businesses on social media. Spam and nonsense content crowds the social media environment making it harder for consumers to notice businesses. Many businesses resort to paying for promoted posts and advertising. Often that route does not have the desired return on investment or long term residual customer contact growth. The investment of promoted posts and advertising supplements the currently reducing trend of organic views. Fortunately, businesses have opportunity to take advantage of smart techniques to increase views to improve social media performance effectiveness.
Today, many businesses use advertising that encourages consumers to LIKE and SHARE a Facebook page. This gets consumers connected to the business on Facebook. Many businesses discover that their social media audience increase overtime as the effort to suggest LIKES and SHARES on their page. Consumers tend to follow trends of other consumers and will like or share pages that their friends like and share. Continued exponential growth through LIKES and SHARES perpetuated by friends watching their friends do the same thing. This approach works effectively after sufficient likes and shares acquires growth.
More tools allow consumer to participate in a business's Facebook page. Surveys, comment sharing, and accepting calendar invites act as a call to action. Businesses enjoy greater social media effectiveness when they posts have calls to action and do more than provide content through posts. This interaction of the business and consumer increases a partnership of knowledge and trust of products and services that the business offers. The notion of expertise of a Facebook page improves integrity when business owners share it through forum posts.
Facebook's traffic makes business representation much more difficult than the early founding of businesses on social media. Spam and nonsense content crowds the social media environment making it harder for consumers to notice businesses. Many businesses resort to paying for promoted posts and advertising. Often that route does not have the desired return on investment or long term residual customer contact growth. The investment of promoted posts and advertising supplements the currently reducing trend of organic views. Fortunately, businesses have opportunity to take advantage of smart techniques to increase views to improve social media performance effectiveness.
Today, many businesses use advertising that encourages consumers to LIKE and SHARE a Facebook page. This gets consumers connected to the business on Facebook. Many businesses discover that their social media audience increase overtime as the effort to suggest LIKES and SHARES on their page. Consumers tend to follow trends of other consumers and will like or share pages that their friends like and share. Continued exponential growth through LIKES and SHARES perpetuated by friends watching their friends do the same thing. This approach works effectively after sufficient likes and shares acquires growth.
More tools allow consumer to participate in a business's Facebook page. Surveys, comment sharing, and accepting calendar invites act as a call to action. Businesses enjoy greater social media effectiveness when they posts have calls to action and do more than provide content through posts. This interaction of the business and consumer increases a partnership of knowledge and trust of products and services that the business offers. The notion of expertise of a Facebook page improves integrity when business owners share it through forum posts.
