I am not very good in SEO skills but I am learning new things every day. My friend's website has a current ranking of #2 when one searches for: Photography, City, State. The #1 SERP position is taken by someone's photography based business Profile page from Facebook. I downloaded SEO Spyglass discovered that the competitor's page does not have Backlinks to it although the TLD is Facebook. I therefore think that is the reason why it is really ranking higher. Has anybody here been able to compete with this before and won? Would you please be so kind and share some tips about how to overtake the above page?