Before doing anything else, find out where your page ranks today for the keywords you want to improve. Without a baseline, you will not be able to measure progress. You can do it manually (i.e., search for your keyword in Google and take note of your position) or use a rank-tracking tool that can do this automatically on a daily basis.You are looking for two things. First, find variations of your target keyword, especially long-tail keywords. Second, look at the competition for each of those keywords. You will use this data later.Doing quick keyword research gives you a better idea of how difficult your keyword is and what other options you have.