You really need to tell us the domain and the field of your website. There are many different options for different types of websites and the promotion for each one differs. If you have a business website, you need to bring niche traffic that will buy your product. If your revenue comes from ads, then you need to bring in traffic from the markets from which you receive the most money). If you are paid for advertorials, then you need to bring in clients that would be interested in that type of products. Options, options ...