CPC vs. CPA. Which works best for you?

CPC vs. CPA. Which works best for you?

Discussion in 'Ad Networks (CPM/CPL, Display, SEM)' started by David Ewen, Jul 2, 2015.

  1. David Ewen

    David Ewen Member

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    CPC or Cost Per Click is a revenue stream based on online Ad activity. CPA or Cost Per Action is a revenue stream that is commissioned based determined by a percentage of a purchased item. How should each be used and in what environment is one best? I've found that using both on one websites does not seem to be effective. That could mean of course that I am doing too much on a single page.
     
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