What kind of conversion tracking do you use?

  • Pixel/Cookies

    Votes: 0 0.0%
  • Postback/Server-to-Server

    Votes: 0 0.0%
  • Analytics Only

    Votes: 1 100.0%
  • None

    Votes: 0 0.0%

  • Total voters
  • Poll closed .


New Member
Tracking conversions keeps getting tougher and tougher as privacy laws and general attitude toward cookie tracking changes. With the California law being even tougher than the European ones, we struggle to continue to demonstrate ROI.

Has anyone here shifted from Pixel tracking to Postback or Server-to-server tracking?