Ad Blockers - How to Deal with Them

[jpy]

Banner ads and the like could be on the way out as more people decide to trash the ads. In that case, will people turn to things like ads inside the text - like say, on a blog post? Will they start using forum links as ads? Note, a forum link is simply a link that looks a forum section.

 

[vinaya]

There is nothing you can do about ad blockers. When people have ad blockers on theri browsers, ads will be no more visible and hence there will be no ad impression. No ad impression means no money coming from advertising. In that case you have to switch to different advertising method, I guess. Perhaps, ad networks such as infolinks, which inserts ads on the lines of the text.

 

[PenguinManiac]

You can deploy an aggressive policy and lock access to the entire page when an ad blocker is enabled, but I personally find this to be an extremely annoying solution and an ineffective one at that (most people won't bother with it unless they need to read that content). I think the best thing you can do is replace ads with banners asking the user to disable their ad blocker to support you when one is enabled. Most people will just ignore it, but there's a chance that someone will turn it off if they notice that the replacement banners are scarce and non obstructive (plus, they will appreciate you're not trying to force them down your throat by blocking the page).

 

[Ben]

I really don't know what is to become of our ads because Google is taking new steps to help block a lot of the ads that are currently being shown to visitors. Their browser is undergoing a transformation that will have a built-in add blocker to block the ads they don't want shown.

It seems like they might get in trouble for some kind of bad business practices because I bet their adwords/adsense ads will show.

 

[Catherine1]

I don't think that banner ads will ever disappear but people that want to use them are just going to have to find creative ways to get them to be displayed. I saw an article a few months ago about this and it said that ad blockers vs. advertisers is a constant cat and mouse game with each one trying to figure out new methods to do what they want done. I believe that is true.

 

[vishwa]

if you are using WordPress than there are some plugins which can detect the Ad blockers and request the viewers to disable it for your website. Hope this will help you.

 

[JohnQ]

I think that publishers of advertisements and the advertisers will always find a way to get their ads seen but might have to just work on finding a good solution.

What I have seen many people do is have popups that ask people to turn off their ad blocker because the site is supported by advertisements. Some people just ignore those but some do turn them off.

 

[KeralMTG]

Banner ads and the like could be on the way out as more people decide to trash the ads. In that case, will people turn to things like ads inside the text - like say, on a blog post? Will they start using forum links as ads? Note, a forum link is simply a link that looks a forum section.

I don't know how we are going to be dealing with ad blockers because Google is going to have them built in to their Google chrome browser in the beginning of 2018. I have seen many people talking about this and how it will hurt website owners. I know we have to do something or it will kill the earnings for millions of website owners.

 

[Traveler]

You can deploy an aggressive policy and lock access to the entire page when an ad blocker is enabled, but I personally find this to be an extremely annoying solution and an ineffective one at that (most people won't bother with it unless they need to read that content). I think the best thing you can do is replace ads with banners asking the user to disable their ad blocker to support you when one is enabled. Most people will just ignore it, but there's a chance that someone will turn it off if they notice that the replacement banners are scarce and non obstructive (plus, they will appreciate you're not trying to force them down your throat by blocking the page).

I have been to some sites that had content locked like this in the past and it made me leave because I really didn't need to see what was on the site that bad. I think a lot of people will do that also.

I have also been on some that have a simple popup that says something about the site being supported by ads and they ask you to consider turning off your ad blocker but they don't force it.

 

[Kania]

Banner ads and the like could be on the way out as more people decide to trash the ads. In that case, will people turn to things like ads inside the text - like say, on a blog post? Will they start using forum links as ads? Note, a forum link is simply a link that looks a forum section.

When you are saying about using forum links are you meaning signature links in forums or links in the posts on forums?

 

[jpy]

if you are using WordPress than there are some plugins which can detect the Ad blockers and request the viewers to disable it for your website. Hope this will help you.

I think that's a swell idea - as it's not fair to a website if people are getting a free show. I mean, if the author doesn't intend material to be free, then viewers getting it free is theft. However, though, if ad blockers became incredibly common, I'd rather just focus on a new form of advertising, like I was saying with forum links becoming ads.