mobile advertising

When RTB technology made its scale debut a few years ago, it was greater related to non-premium inventory and direct-response advertising campaigns. Today, RTB is the main strategy of access to consumers who use mobile devices in an increasingly mobile world. Development of technologies...

While there are heated debates about the most important marketing trends of 2016, we thought it would be nice to announce several categories, which were not included in the trend lists. The Interactive Advertising Bureau (IAB) has announced the shortlist of 10th annually award IAB MIXX Awards...

Mobile users due to the large number of devices in use can be called the most involved. They click ads twice more often than "desktop" users, and 50% of traffic of online stores are provided through mobile channels. So why is the conversion rate of desktop computer users 54% higher than that of...

Many advertisers consider video as the future of mobile advertising, and now this view is backed up by exact figures. Programmatic SSP SpotXchange issued a report, showing an increase in the popularity of mobile video algorithmic procurement and forecasting more growth. The mobile video...

What do you think the best way to drive direct mobile offers to your business