crm

As part of the conference series ClickZ Live New York, which took place this year, there was a round table discussion which participants tried to get an answer to the burning question: Does Big Data work on marketing, and how exactly? Big Data is not a fangled marketing term for a long time. In...

Despite the fact that the software for marketing automation is becoming more sophisticated, it is still highly susceptible to human errors. Therefore, the approach to such software should be carefully thought out. We are witnessing how the automated information technologies will fundamentally...