Look at the short overview below to help you make up your mind
Company Profile:
This is the place to include information and create updates about the business and industry. Here, you are able to communicate as a business rather than as an individual.
Personal Profile:
This one is similar to a resume where you add information about yourself and your job history. Profiles are used to build networks by connecting with people with whom you share professional or personal relationships.
The profile enables you to connect with employees, colleagues and other professionals in your community. It enables you join and create groups that are relevant to your professional goals and interests
You have the option of linking your profile to your company page, sharing content, post job openings and keeping people up to date with everything you have happening.
Groups:
These can either be Public or Private, created by an individual or a company. Groups allow users to come together to talk about specific subjects on one page.
A small business owner can use any or all of these features to promote a business and build a professional network.