marketing strategy

Although marketing community often speaks of programmatic as the next step in the development of digital advertising, there is ample evidence that marketers feel some confusion about the rapid growth of the power of the new technology. In a recent study, which was jointly held by the company...

Today only lazy ones do not talk about data, and those who do not understand that third-party data like first-party one, helps to develop more operative and personalized marketing strategies. But what should we bet on: to "cook at home" or still prefer to "go to the restaurant?" For a start it...