data

Most people are aware that companies track their online behavior in order to better understand what causes consumers to take certain decisions. However, many do not realize the importance of "autonomous" or off-line data that is appreciated as much as its online "colleague". And if a company is...

Analytics is so good as the used data is good. That is why it is very important to start with the biggest and most importantly, full data. Data is a modern oracle for companies that are in a permanent search for wise advice and deep understanding of the needs of the target audience. Sometimes...

It sounds as if someone had prepared a sinister plot and intends to use the policy of world domination. But do not worry, because "dark data" is not as scary as it seems at first glance. "Dark data" is not at all a threat to your business. It is a good term, but not quite accurate. In...