David Ewen
Member
When people buy books, they look for books. When looking for information, they go online and search. An e-book has a hard time selling, because of its online origin. The value of information of an e-book must have greater importance than information found online. Marketing an e-book requires greater promotion that goes beyond sharing information. A consumer buying any book knows of its important relevance to their needs. They also know that the information in the book is not online and found only in book form.
Information online is free or purchased. An e-book on sale must demonstrate importance and relevancy to the consumer making it worth the purchase. With so much free content online, many consumers may assume purchasing information like an e-book may not be in their best interest. This makes selling e-books more difficult without the right selling tools in place. Online e-book sellers must treat their products just like paperback books sold in stores. A unique value of the product demonstrated to consumers has a greater chance of selling.
The URL of the e-book online must have SEO (Search Engine Optimization) for improved search results findings by the consumer. This same information must also have strong representation in social media. Years ago, the information highway was websites. Today, the high traffic collaboration between buyers and sellers include social media and search engines. Those resources direct consumers to websites with e-books.
Many e-books produced through Amazon's CreateSpace platorm, SmashWords, and NookPress do not need websites to be developed. Many consumers expect e-books sold on Amazon and Barnes & Noble or other online venues distributed by SmashWords. This allows e-book sellers to put more attention on marketing the e-book and less time hosting on a website. E-book sellers must focus on blogging, social media posting, and posting on forums to share the value of their product.
E-books on sale must have representation as any other book on sale including paperbacks in a store. Books sell through the attractiveness of the author's skills, distinctions, accolades, and expertise. This makes the information contained within the book more valuable. Books sell because of the author or owner of the content. That stands behind the product and provides authenticity for the material.
Information online is free or purchased. An e-book on sale must demonstrate importance and relevancy to the consumer making it worth the purchase. With so much free content online, many consumers may assume purchasing information like an e-book may not be in their best interest. This makes selling e-books more difficult without the right selling tools in place. Online e-book sellers must treat their products just like paperback books sold in stores. A unique value of the product demonstrated to consumers has a greater chance of selling.
The URL of the e-book online must have SEO (Search Engine Optimization) for improved search results findings by the consumer. This same information must also have strong representation in social media. Years ago, the information highway was websites. Today, the high traffic collaboration between buyers and sellers include social media and search engines. Those resources direct consumers to websites with e-books.
Many e-books produced through Amazon's CreateSpace platorm, SmashWords, and NookPress do not need websites to be developed. Many consumers expect e-books sold on Amazon and Barnes & Noble or other online venues distributed by SmashWords. This allows e-book sellers to put more attention on marketing the e-book and less time hosting on a website. E-book sellers must focus on blogging, social media posting, and posting on forums to share the value of their product.
E-books on sale must have representation as any other book on sale including paperbacks in a store. Books sell through the attractiveness of the author's skills, distinctions, accolades, and expertise. This makes the information contained within the book more valuable. Books sell because of the author or owner of the content. That stands behind the product and provides authenticity for the material.