What Makes an Ebook Sell?

David Ewen

Member
When people buy books, they look for books. When looking for information, they go online and search. An e-book has a hard time selling, because of its online origin. The value of information of an e-book must have greater importance than information found online. Marketing an e-book requires greater promotion that goes beyond sharing information. A consumer buying any book knows of its important relevance to their needs. They also know that the information in the book is not online and found only in book form.

Information online is free or purchased. An e-book on sale must demonstrate importance and relevancy to the consumer making it worth the purchase. With so much free content online, many consumers may assume purchasing information like an e-book may not be in their best interest. This makes selling e-books more difficult without the right selling tools in place. Online e-book sellers must treat their products just like paperback books sold in stores. A unique value of the product demonstrated to consumers has a greater chance of selling.

The URL of the e-book online must have SEO (Search Engine Optimization) for improved search results findings by the consumer. This same information must also have strong representation in social media. Years ago, the information highway was websites. Today, the high traffic collaboration between buyers and sellers include social media and search engines. Those resources direct consumers to websites with e-books.

Many e-books produced through Amazon's CreateSpace platorm, SmashWords, and NookPress do not need websites to be developed. Many consumers expect e-books sold on Amazon and Barnes & Noble or other online venues distributed by SmashWords. This allows e-book sellers to put more attention on marketing the e-book and less time hosting on a website. E-book sellers must focus on blogging, social media posting, and posting on forums to share the value of their product.

E-books on sale must have representation as any other book on sale including paperbacks in a store. Books sell through the attractiveness of the author's skills, distinctions, accolades, and expertise. This makes the information contained within the book more valuable. Books sell because of the author or owner of the content. That stands behind the product and provides authenticity for the material.
 

aaron kev

Member
Do you think Kindle will work ? I was planning to write a 50 page fitness related e-book and give some free copies on Kindle, what's your opinion regarding this?
 

David Ewen

Member
Yes, Kindle is powerful. Go direclty to KDP.Amazon.com to create your Kindle book. It's just like Amazon.com without the www. Use KDP instead. KDP stands for Kindle Direct Publishing They allow you to do promotions such as a free book offered for 5 days or temporary discounted pricing. Some of KDP's features include great promo ideas to get the book distributed.

Do you think Kindle will work ? I was planning to write a 50 page fitness related e-book and give some free copies on Kindle, what's your opinion regarding this?
 

Melvin

New Member
E-book sellers must focus on blogging, social media posting, and posting on forums to share the value of their product.
Why do they need to do this? can you elaborate this, what techniques to do with blogging, social media and forum posting that help improving sales for any ebooks?
 

David Ewen

Member
Authors need to let readers know that their book exists with solid marketing. A book on Amazon, Smashwords, or other online book venue does not sell without any form of marketing. Consumers have so many products to choose from and and authors need to give the right incentive to getting their books sold. There are many ways to to this and suggestions were given in the post. Just because a book, for example, is on Amazon published using the Kindle platform kdp. Amazon.com, that doesn't mean it will sell. Products that sit dormant on website with no marketing intervention is hidden behind other books that are being marketed. Authors must make consumers aware the book exist and the value it has to consumers. Some examples, among many, include blogging, social media, and forum postings. The examples given was more suggestive and not considered all inclusive. The content from blogging, social media and forum postings can then in turn be shared on social media where the true traffic of consumers reside. To increase traffic to blogging, social media and forum postings, replicating tools like HooteSuite.com can and TweetDeck.com can increase traffic. Links from blogs can be distributed by to multiple social media platforms. There are also social media platforms that are specific to books that connect authors to readers including Shelfari and GoodReads. Author forums that can be used are Book And Reader, Online Book Club, Book Talk, and many more that can be found on the web.

Why do they need to do this? can you elaborate this, what techniques to do with blogging, social media and forum posting that help improving sales for any ebooks?
 
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