LinkedIn: Company Page or Personal Profile?

LinkedIn: Company Page or Personal Profile?

Discussion in 'General Internet Marketing' started by Maric66, Sep 18, 2015.

  1. Maric66

    Maric66 New Member

    Messages:
    12
    Likes Received:
    0
    Trophy Points:
    1
    Ratings:
    +0 / 0 / -0
    I have a business online and would like to have a listing on LinkedIn. Which of the options should I take? Company Page or Personal Profile?

    Thanks for your advice.
     
    Loading...
  2. Adrianhenry

    Adrianhenry Member

    Messages:
    110
    Likes Received:
    5
    Trophy Points:
    18
    Ratings:
    +5 / 0 / -0
    Look at the short overview below to help you make up your mind

    Company Profile:
    This is the place to include information and create updates about the business and industry. Here, you are able to communicate as a business rather than as an individual.

    Personal Profile:
    This one is similar to a resume where you add information about yourself and your job history. Profiles are used to build networks by connecting with people with whom you share professional or personal relationships.

    The profile enables you to connect with employees, colleagues and other professionals in your community. It enables you join and create groups that are relevant to your professional goals and interests

    You have the option of linking your profile to your company page, sharing content, post job openings and keeping people up to date with everything you have happening.

    Groups:
    These can either be Public or Private, created by an individual or a company. Groups allow users to come together to talk about specific subjects on one page.

    A small business owner can use any or all of these features to promote a business and build a professional network.
     
  3. cwvps

    cwvps Member

    Messages:
    36
    Likes Received:
    2
    Trophy Points:
    8
    Ratings:
    +4 / 0 / -0
    You should have both. A business page is something that implies itself. Through your personal account, you can promote your business as well.
     
  4. ashishaq

    ashishaq New Member

    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    1
    Ratings:
    +0 / 0 / -0
    If you are promoting a business then in this case Linkedin Company page is good for you because linkedin profile are for only professional use only or for individual person and if you will submit your business as a linkedin profile then in this case linkedin can also penalize your account.
     
  5. ulterios

    ulterios Global Mod

    Messages:
    752
    Likes Received:
    177
    Trophy Points:
    43
    Ratings:
    +201 / 1 / -0
    Since you are wanting to have this for your online business then I would recommend using a company page rather than a personal profile. A personal profile is intended to be for you personally and not for a business. That's not to say that you can't use one for that but that's not usually the best choice for an online business.

    A business page is best for this use as it represents your online business as a whole and not just you as a person. These would be the best option for your particular needs. ;)
     
  6. Maria Marketing

    Maria Marketing Active Member

    Messages:
    414
    Likes Received:
    58
    Trophy Points:
    28
    Ratings:
    +59 / 0 / -0
    Since this is for an online business then a business page would most likely be the better option to use. A personal profile is supposed to be for you as a person and not for a business.
     
  7. ulterios

    ulterios Global Mod

    Messages:
    752
    Likes Received:
    177
    Trophy Points:
    43
    Ratings:
    +201 / 1 / -0
    That's true Maria but I have often seen people use their personal profile for their company profile especially when it's a small company of a single owner company.

    I always preferred a company page as it looks more professional IMO. ;)
     
  8. Maria Marketing

    Maria Marketing Active Member

    Messages:
    414
    Likes Received:
    58
    Trophy Points:
    28
    Ratings:
    +59 / 0 / -0
    Well if it is a small company then I guess it can be ok but I still think a company page looks more appropriate.
     
  9. Dean

    Dean Active Member

    Messages:
    893
    Likes Received:
    142
    Trophy Points:
    43
    Ratings:
    +153 / 0 / -0
    One thing to consider if you would ever think about using a personal profile over a company page is that a personal profile might make your company look small-time, new or low quality.

    Some people perceive things like that because the more formal way would be to use a company page.

    Just something to consider.

    Cheers, Dean.
     
  10. eMonetize

    eMonetize Member

    Messages:
    34
    Likes Received:
    12
    Trophy Points:
    8
    Ratings:
    +14 / 0 / -0