How to start with Email Marketing?

How to start with Email Marketing?

Discussion in 'General Internet Marketing' started by DianeGracely, Dec 26, 2014.

  1. DianeGracely

    DianeGracely New Member

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    Hi everyone,

    I have some questions and I'm getting confused with them, just posting here and hope someone can help me figure out

    I am working for an online business company and we are selling items on shops.
    My team leader said me try with email marketing but this still strange with me

    thus my questions here are:
    1. How does email marketing work?
    2. How can I create email subscriber list?
    3. which sources should I need to starte?"

    Please suggest me

    Thank in advance.
     
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  2. sam.hunt0710

    sam.hunt0710 Moderator

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    Firstly you have to scrape emails from various working sites or from mailing server . You can also buy this list from various sources avail.

    Search from google some famous Mail service provider Mailchimp is one of the most popular .

    You can also try various other tools avail , "interspire".
     
  3. DianeGracely

    DianeGracely New Member

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    I think it's not a good idea if we collect emails by this way, it's not permission from subscribers and we can get problem when sending emails like newsletters.
     
  4. sam.hunt0710

    sam.hunt0710 Moderator

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    I use email scarper bots they scarp emails from sites according to the given keyword and city and country .

    Then I use Gmail PVA to send emails and again i use a Mail sender which can send upto 10k mails per day ,
    There are numerous bots which can send millions of mail per day , but for that you must be having good public proxies and PVA.

    Inbox rate with Gmail Pva is good .

    And yes i am getting lead on daily basis from this process.
     
  5. basicblogtalk

    basicblogtalk Member

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    The email marketing is really important for online business since it isn't an option things...

    I want to answer your more detail, but it seems to long to discuss about email marketing work and how to get starting..
     
  6. DorisRon

    DorisRon Member

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    E-mailing: 5 recommendations for writing mail headers
    Subject of the letters is the first thing that your recipients see in their mailboxes. There are two criteria with which the recipient defines to open it or not: who is the sender and what is its subject ( 'header' is more appropriate here, since we are talking about commercial mailing).

    We are even prepared to say that writing of the title, selection of words and punctuation in it will take twice as much time than writing of the actual message body.

    The main purpose of a title is not to sell, but make, yes, it is to make the recipient to open the email. We will talk later how to create a selling letter. And now look at five tips that can be used for the letter header writing. All of them are aimed at increasing the attractiveness of the text for the recipient and, therefore, to predispose him to the opening, reading and, it is possible, committing the action.

    1. The title should be specific

    There are two types of e-mails: selling and informative.

    Doing commercial mailing, it is important to have a clear idea of each company (person), to which you send a letter. The style of writing depends on it. Also, when you are working on the title, you are absolutely clear about the purpose of the letter.

    Newsletters often have titles that contain the words "recall", "present", "innovation" and so on. Topics of such letters immediately provoke us to move them to the bin.

    The best approach to creating selling letters, as a rule, is to specify it. Let customers know immediately what you offer them to read. On the one hand, this method may seem counterproductive, but allowing the recipient to navigate in the contents of the letter, you increase the CTR. Firstly, as a result you save time of the recipient, secondly, such feelings as irritation or resentment will be short-lived and will not cause a total lack of confidence in your brand, and thirdly, if the person currently does not need your proposed product, you will not impose it by means of letters.

    Consider the example of official newsletters in social networks. Subject of such messages always makes it clear what happened and why the system decided to notify you.

    Many experts on the mailing speak of "creativity", "hooking" of message headers. So, as it turned out, the best "hooking" headline is the question. The question excites curiosity, requires clarification and opening of the letter. For example, what actions will the recipient of the letter with the topic "May, 12 is Mother's Day" make? Will put a reminder? Will call or take a trip? Another thing will be, if the title is formulated in the form of a question: "And have you prepared a gift to Mother's Day?" This letter's theme will make him: a) consider, when Mother's Day is; b) open the email to find out the answer to this question (and not because he did not prepare a gift). After the letter is opened, the header performed its function.

    2. Personalization, localization and targeted address

    Letters "to all" is the thing of the past now. But appeal in the style of "John, Good day!" also became a certain cliché. Although this applies more to the body of the letter than to the title, but in recent times companies prefer to insert the recipient's name in the headline. This does not mean that we should completely abandon the personalization of our letters. It can manifest itself in many forms: the mention of the company name, position, name and patronymic, the mention of friends (for social networks), and so on.

    Companies that provide services for booking and purchasing of tickets or hotels, indicate destinations and accommodation in the subject header. This is an example of localization.

    Sending out invitations specifying the subject may be an example of a targeted address: "Webinar on Aweb: how not to over-optimize a website?"

    Some tips:

    - use of name and patronymic is infrequently practiced. But in business correspondence, as a rule, just such a bundle is used. This technique is used in commercial mailing also: older people are more loyal when they were treated with respect;
    - you should take into account the recipient's location, and the time difference, season, climatic conditions, cultural traditions;
    - gender of the recipient. Gender equality does not mean that you can apply to all subscribers "Dear".

    3. Grow your capital and do not write out of nowhere

    The use of answering machines and robots for mailing is the abroad boundary of the life cycle of communication with the client. The use of personally-work Mailboxes allows the subscriber to identify you and accumulate social capital. Robot-mailing, even with the presence of "humanity" attributes, does not give a positive effect, especially with a series of letters and the responses.

    Accordingly, the theme of letters must not contain words, created by a robot, or which can be attributed to the machine. Separately we draw attention to the fact that you should not use the word «Re:» with the purpose to simulate the response. For example, it so happened that you had to use a mailing program or an answering machine, which do not involve dialogue. Say about it and leave the email address through which the person can contact the manager.

    Most companies do every e-mailing one time, at the same time limiting the number of outgoing messages, fearing customer irritation. If you spend a lot of time writing a letter, and it's really helpful to your subscribers do not need to be afraid of it.

    4. Test, try, experiment with a header length

    There is a stereotype that the length of the message header affects readability. It is a stereotype that was debunked with many examples of successful mailings. Mailchimp recently published statistics relating to the length of the header, which discloses the truth: there is no hard and fast rules regulating the length of the subject line. This should vary depending on your needs. At the same time it will be a shame if the main message of your threads will be hidden or cut off by the mail client.

    To determine the optimal size of message subjects, use the A / B-test. It's the only way when you will be able to find a middle ground.

    5. Not only the message header is important.

    We are talking about e-mail clients. Why is it important to know how e-mail clients display the letters?

    You need to make efforts not only to produce the correct title, but also to select the text for a short preview of.

    Three tips:

    - Include your company name in the "From": instead of the classic "John Doe" you can be use "John from the Company." Mention of your company name will make your brand recognizable and increase its credibility. In addition, it saves the subscribes from divination, who "John Doe" is.

    - Remove unnecessary links from the top of the letter. Many standard templates of letters contain optional links, such as "open in browser", and others. These elements need to be moved on or placed in the end of the letter, because they "eat" space for important information. If your letter is important and useful, then the recipient opens it, reads, and will choose the display mode.

    - Do not be carried away by the invention of the "creative" title. Use the H1 tag or highlight the text in the beginning of the e-mail to formulate the basic idea.
    If after reading these five recommendations you have any ideas on how you can still optimize headers, we propose to discuss them.

     
    Last edited by a moderator: Aug 25, 2016
  7. Muzzamil

    Muzzamil Active Member

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    To start email marketing, you need to have a list of subscribers that you can email to. If you don't have a list of emails/subscribers, you can't email to nobody. Once you have a list of emails/subscribers, you can then email them promoting your products or other people's products so you can make money. So this is how you can make money through Internet Marketing. Good Luck!
     
  8. Dean

    Dean Active Member

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    Basically email marketing is sending information, promotions, articles or whatever you want people to see through emailing them.

    There are many ways to create an email list and one that works rather well is to offer some kind of incentive to people for signing up on your mailing list. Many times the incentive is something that you give to people for free if they subscribe to your mailing list.

    This can be anything that you want to give away but usually it is some kind of digital product like an ebook, report, video or something along those lines. You want to offer people something so that they are encouraged to sign up for your mailings.

    Well most of the time you would need some kind of website to have your sign up form on and also to make yourself look more legitimate. Then you would need to have some kind of incentive for people to subscribe to your mailing list like a free digital product like I explained above.



    It'snot really too hard to create a mailing list but depending on your marketing efforts it can take a little time to get it built up to a nice amount of subscribers.

    Cheers, Dean.
     
  9. Maria Marketing

    Maria Marketing Active Member

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    I was looking at some similar things recently because I wanted to grow my email list. The best way to start is to give away a digital item like an ebook to people who sign up for your list. Then you just have to grow it then find products that you want to market and start selling.

    It's not as easy as that sounded but you get my points. :)
     
  10. ulterios

    ulterios Global Mod

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    To get started in email marketing the first thing that you will need is a good mailing list. There are some different ways to get one and it will depend on your choice. One option is that you can buy an email list but make sure it's from a good source.

    My choice is to have some kind of a give away of some kind of digital item like an eBook to people who subscribe to your mailing list. You will want to give away something that is related to what you are planning to market.

    After you have your mailing list then you will need to create a good email and then start sending out emails to your list. Don't go too crazy and send them every day at first. Maybe start out with once a month and no more than once a week just to see what kind of responses you get.

    After you find your optimum response rate then you just need to keep doing the same thing that works.

    Make sure and take lots of notes on both your successes and failures to help figure out what works best.

    Email marketing work many different ways, so you will have to find out what works best for you. The first thing is getting a good email list built up, from there it's just finding good emails with things that people are interested in. ;)
     
  11. Storm

    Storm Member

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    First you are going to need a good email list to send your marketing emails to. Without a good list then you won't be too successful I would bet.
     
  12. Anderson

    Anderson New Member

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    I think your team leader idea is nice. Because email marketing is best sources for reaching business to many audiences. Its investment is low and ROI is high, so many of them prefer this technique. My suggestion is Mailchimp, Aweber, Apptivo, GetResponse, etc. These are few tools available in online, try to take tool that fits your necessity.