Its telling your site is having low quality content or short content or having a poor design on it.
To improve bounce rate or decrease this rate, you need to increase the quality of your content and improve your design better, that will keep visitors stay longer on your site and definitely it improves bounce rate.
It generally indicates that traffic which comes on your website is not liking your page.
This may happen due to poor quality content or Irrelevant Content on your page which visitors don't like.
OR their may be page speed issues with your website.
Kindly mention your Website so that we can have a look over the same.
High bounce rate indicates that your website doesn't have the quality content as per guidelines and user will leave the page immediately when he found poor and useless content in your webpage or website. Then automatically bounce rate will increase. So optimize your website with high-quality content
Well high bounce rates does not always indicate a bad signal. Blogs, for example, are expected to have higher bounce rates than other types of sites. It may means your user got the information they need on the first page they visit and do not need to browse further into your site.
A high bounce rate usually indicates that visitors are leaving your website shortly after arriving, without engaging with your content or exploring other pages. It suggests that something on your site isn't meeting their expectations or needs. This could be slow loading times, irrelevant content, or a confusing layout. To lower your bounce rate, focus on improving the user experience, ensuring your content is engaging and relevant, and optimizing your site's speed and mobile responsiveness. Analyzing specific pages with high bounce rates can provide insights into what needs adjustment, helping you create a more appealing and user-friendly website.