Tony
New Member
Hi all! I am in need of some good feedback for a new campaign that I am overseeing for the company I work for, Lucid Software.
Just a little background. Lucid's main product is Lucidchart, which is a diagramming tool. We have a very niche market. However, in an attempt to build brand awareness, we decided to launch a campaign that would garner attention by those outside our usual target audience. We decided to combine flowcharts with hit music from the last four decades. The campaign is called the Songtacular Flowdown. Here's the link for the site: flowdown.co
I would love any feedback on what might be missing, what's working, and what we could potentially do to get this in front of more eyes. Thanks for your help you guys!
Just a little background. Lucid's main product is Lucidchart, which is a diagramming tool. We have a very niche market. However, in an attempt to build brand awareness, we decided to launch a campaign that would garner attention by those outside our usual target audience. We decided to combine flowcharts with hit music from the last four decades. The campaign is called the Songtacular Flowdown. Here's the link for the site: flowdown.co
I would love any feedback on what might be missing, what's working, and what we could potentially do to get this in front of more eyes. Thanks for your help you guys!