DorisRon
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3 MAIN BENEFITS OF PROGRAMMABLE ADVERTISING
While programmable advertising is still, so to speak, in its infancy, but even now it is dramatically changing the way of thinking and strategies of media advertising procurement by advertisers. Programmatic allows players of ad market to channel their energies into the mainstream of strategic aspects of branding and marketing, being not involved in the routine process of advertising purchases.
If you are in permanent search of better audience, then programmable advertising makes a number of advantages, among which super-focused audience, an effective platform for the procurement of advertising and improved ROI, available to you.
SUPER-FOCUSED AUDIENCE
Highly precise targeting allows you to show ads to the right people, and just at the right time, and it is the most powerful advantage of programmatic. This type of automated advertising ensures that your shows will be applied only to those people who are interested in your product or service. In addition, this approach can be used to actually highlight a specific product based on the latest data on Web browsing of your target customer.
Let's say that your target customer looked through a section of the site, which demonstrates the watches from different manufacturers. The precise targeting will allow to show a specific model of watches to the potential client who was interested in them recently. Thus, retargeting removes a lot of questions, and you no longer need to read tea leaves whether there is any relation of the content of your advertising message with the interests and needs of the target customer.
AN EFFECTIVE PLATFORM FOR PROCUREMENT OF ADVERTISING
Programmable advertising removes unnecessary advertising brokers from procurement process. You do not need any more to deal with the publishers, and negotiate with vendors or ad networks on the question of price and placing of your ads. Through ad exchanges, which are a vital component of algorithmic procurement, the advertiser has access to a huge amount of inventory from various "corners" of network. You can simplify the process of advertising purchases and significantly reduce the amount of wasted impressions.
IMPROVED ROI
Real time bidding on an auction basis allows programmable advertising to go even further. As soon as the target user loads a page in his browser, an advertising space on this page immediately goes under the hammer at the RTB-auction. It takes no more time than it is necessary to load the page of the site (less than a second). Using RTB, you significantly improves CTR and advertising effectiveness ratio (conversion rate). As a consequence, return on investment (ROI) increases.
Programmatic is a trend that firmly consolidated on the global advertising market. And, as many experts say, this trend will only get stronger with time. Advertisers are constantly looking for new ways to efficiently establish contact with their target audiences. And that is why algorithmic procurement with all its countless benefits will have a great future. Yes, if you still do not know it, the future has already come.
While programmable advertising is still, so to speak, in its infancy, but even now it is dramatically changing the way of thinking and strategies of media advertising procurement by advertisers. Programmatic allows players of ad market to channel their energies into the mainstream of strategic aspects of branding and marketing, being not involved in the routine process of advertising purchases.
If you are in permanent search of better audience, then programmable advertising makes a number of advantages, among which super-focused audience, an effective platform for the procurement of advertising and improved ROI, available to you.
SUPER-FOCUSED AUDIENCE
Highly precise targeting allows you to show ads to the right people, and just at the right time, and it is the most powerful advantage of programmatic. This type of automated advertising ensures that your shows will be applied only to those people who are interested in your product or service. In addition, this approach can be used to actually highlight a specific product based on the latest data on Web browsing of your target customer.
Let's say that your target customer looked through a section of the site, which demonstrates the watches from different manufacturers. The precise targeting will allow to show a specific model of watches to the potential client who was interested in them recently. Thus, retargeting removes a lot of questions, and you no longer need to read tea leaves whether there is any relation of the content of your advertising message with the interests and needs of the target customer.
AN EFFECTIVE PLATFORM FOR PROCUREMENT OF ADVERTISING
Programmable advertising removes unnecessary advertising brokers from procurement process. You do not need any more to deal with the publishers, and negotiate with vendors or ad networks on the question of price and placing of your ads. Through ad exchanges, which are a vital component of algorithmic procurement, the advertiser has access to a huge amount of inventory from various "corners" of network. You can simplify the process of advertising purchases and significantly reduce the amount of wasted impressions.
IMPROVED ROI
Real time bidding on an auction basis allows programmable advertising to go even further. As soon as the target user loads a page in his browser, an advertising space on this page immediately goes under the hammer at the RTB-auction. It takes no more time than it is necessary to load the page of the site (less than a second). Using RTB, you significantly improves CTR and advertising effectiveness ratio (conversion rate). As a consequence, return on investment (ROI) increases.
Programmatic is a trend that firmly consolidated on the global advertising market. And, as many experts say, this trend will only get stronger with time. Advertisers are constantly looking for new ways to efficiently establish contact with their target audiences. And that is why algorithmic procurement with all its countless benefits will have a great future. Yes, if you still do not know it, the future has already come.