Is email marketing good for software products?

Layn

Member
I have security software product that I wish to promote and selling it to customers, I want to know, email marketing is good choice to start with?
 

elcidofaguy

Active Member
Email marketing is a good way to capture potential prospects with offering a free bonus which is related to your main product... So in your case you could offer a free report outlining the biggest security threats and what you can do... The report can help turn cold leads to warm leads with helping them understand the benefits of your main product in relation to the problem area... Once developed I would run ads on FB, related websites as well as guest posts in order to target traffic.. Once on your list I would then offer a time limited discount... Hope that helps! Best of luck!!
 
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