How to Run Facebook Ads that get more Clicks?

Nytshade

Active Member
1. The first thing is to make sure that you're targeting the right audience, if the audience is not highly targeted then you'll get a low CTR (click through rate).

2. Make sure that you're using an image that has a strong call to action.

3. Increase engagement on your ads (if you're using newsfeed ads). Posts with a lot of comments, likes and shares get higher CTR than posts with no engagement. So respond to all comments and encourage your audience to comment, like or share you post if you can.

4. The metadata (copy) of your post is also important especially the headline, so use a catchy headline and also have a call to action in your description. Stories also work well for descriptions, something like: "Find Out How This American Mom Makes $100 a day From Home".

That's a story which can continue on the landing page. So simply find an angle that will relate well with the people in that niche.

5. Focus on the benefit, as you can see above, the benefit is making $100 a day from home.

6. Do split testing (A/B testing) till you find the right ad copy that creates a cohesive message with the image you chose. Your image and metadata (copy) have to work well together to increase CTR.

Hope that helps.
 
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