The money earning capability of Google AdSense on websites and blogs depends on the content on those platforms. Advertisement only works with sufficient consumer traffic who responds to ads. This concept remains true beginning back in the days of newspaper delivery and radio broadcasting. Back then, effective return on investment of advertising required sufficient distribution of content. The ad responders resulted in a small percentage of the entire distribution population. Quality content continues to have importance on content quality for distribution. Without quality, consumers direct themselves to other resources. The content with the best distribution and access tends to do well with getting a return on investment of advertising money. A first time visitor to a website has one opportunity to have a good impression. Websites do not have second chances for a first impression. That first impression must be good. This involves effective, engaging, quality content. AdSense from Google works with high traffic. Ads show on high traffic websites. Repeat website visitors increase the likelihood of ad responses that convert to residual income for the website owner. The abundance of tools to create articles includes resourced searched under "Article Template.” Many free resources guide writers on how to build titles, topics, and generating content. The reading audience of today looks for informative content that wets the appetite to come back for more. All content should remain consistent with the theme of the website. This ensures a unique audience with related ads fitting closer to the needs of the audience. This improves effectiveness of ads and the passive revenue that generates overtime. A time consuming element that website owners tend to shy away from is writing sufficient content. Web visitors look for content no less than 400 words. Anything less has reduced value and little relevance to the consumer's needs. Writing an article with substance at 250 words fails to be complete for what the reading audience looks for. The style of writing improves by eliminating passive voice verbs such as be, is, are, a, was, were. Word processing platforms such MS Word highlights passive voice content to be resolved. By putting attention on quality content and some useful tricks to drive traffic, the ads placed on websites and blogs can provide good residual income. Do you have other ideas to make AdSense more effective for websites and blogs? I’d love to know.